GAY ADS // RIDE SAFELY
In 2001 long before Brokeback Mountain became the real estate cowboys' favorite “Welcome to Condom Country Campaign” print and outdoor ad is launched by ACT. It was the largest HIV/AIDS health promotion campaign in Canada.
This is what Philip Morris's director of communications had to say about the ad "We object to any unauthorized use of our intellectual property. We have no problem with the cause, we understand the importance of the cause ... it's more about the use of what feels like something that's very similar to our own intellectual property."
Charles Roy, executive director of ACT answered "Our ad tried to be a parody on any number of ads that have been running over the past 30 years that target a macho male image. There are General Motors truck ads that have cowboys and bales of hay and horses. Any kind of consumer product that targets men has a tradition of using this macho male cowboy image, and cigarette companies, when they were able to advertise in Canada, were no exception."
The Toronto Transit Commission registered several hundred complaints against the ads owever the number of complaints paled in comparison to the number of positive responses received !
To watch the video :: click here :: or on the image above. Thanx Alan ;-)