AMOR CAUSA THE BEATITUDES BY FRANCOIS ROUSSEAU
Renova asked François Rousseau to think about photographic suite inspired by the Beatitudes. The result is a book charged of emotions amor causa, a mystical reinterpretation of the Beatitudes // The Bible Reloaded ! The portraits and settings belong to the slums of Rio de Janeiro. His actors are all chosen from the street, including the hot and charismatic modern day Christ.
Unfortunately the result will not be seen in France, as the BVP (Bureau de Verification de le Publicité) has forbidden the campaign, saying that it could hurt the religious' convictions of the public ! Can you believe that ?! Just as a reminder France advertises itself with : Liberté Egalité Fraternité Maybe the BVP should forbid this slogan since clearly no one can believe in this anymore ! FYI :: Spain and Portugal will run the ad !
However, François Rousseau's book amor causa, is available in stores.
:: amor causa
:: Photos all rights reserved François Rousseau
:: Amor causa censored in France Preferences Mag